Posted 07 Jul 2012 - No Comments - leave yours now!
I’m pleased to be able to share a recent design project with you.
The client is UAE Touch, they are an organisation attempting to introduce the sport of touch rugby (known simply as touch for confusing legal reasons), to the United Arab Emirates.
Touch is a fun, non-contact, teamwork driven game that requires very little equipment to play and focusses on fundamental physical skills. It’s ideal for children and adults alike. In fact it is one of the few sports in the world where men and women play together on the same team.
My task was to create a corporate identity that would give a unifying image to all of the work needed to begin promoting a little known sport across an entire country.
It needed to appear professional, organised, be easily relatable to the nation it is targeted at, while hinting at the athletic ethos of the sport.
The client liked the idea of using a falcon as the basis of the logo. The flacon is the national bird of the UAE and appears prominently on the national emblem. An obvious addition is the suggestion of a rugby ball shape. It is the only identifiable piece of equipment needed to play the game, which makes for ideal symbolism.
The colour range suggested itself. As a national body, the national flags colours seemed like an obvious choice.
Looking back on it, all of the elements for the logo presented themselves easily, the real challenge was mixing them together and striking a balance that would work.
I believe that by working closely with the client we have achieved that.
The logo has a strong national identity, it’s clean, bold and corporate while suggesting speed and movement.
I went on to create a typographical design based around the logo to be used for large scale print, t-shirts and other promotional materials. The client provided a list of words that described Touch. I used these words to form the logo.
I thought this was a fun and attractive way to promote the organisation while at the same time telling anyone that is unaware of the sport a little more about what it is and why it’s worth a try.
These elements were then bought together nicely on a business card.
As a result, I believe the client and myself have established a solid base to launch their endeavour. Please take the time to visit their website www.uaetouch.ae where you can see the identity being extended even further.
John Larkins, President of UAE Touch was also kind enough to provide a testimonial for me, you can read that here.
I’d be glad to hear your thoughts on the final designs in the comments section below.
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