Maze Logistic Solutions Identity
Posted 19 Aug 2011 - One gratefully received comment
I’m pleased to share a project I completed recently for a new logistics company called Maze Logistic Solutions.
It’s always a treat to create an identity for an organisation with an instantly evocative name. It’s a particularly clever name for a logistics company, whose job it is to find solutions in complex situations.
The downside of such an instantly likeable name is that you have to be careful not to come up with anything too over the top or obvious.
I believe the design I’ve come up with treads a fine line between an being an obvious reaction and being too subtle. To me this balance is very pleasing.
I’d be interested to hear you thoughts.
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Who's Ken?
I'm a freelance graphic designer living and working in Suffolk.
I've been using Illustrator, Photoshop & InDesign since 1999 but I've been using pens, pencils, paper and most importantly my imagination for a lot longer. I'm always looking for new clients to work with and interesting projects to work on.
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Very nice. Practical and elegant in it’s build and still maintaining it’s characteristics in a simple form. Impressive.
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