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How effective is your Business Card?

Posted 23 Oct 2009 - 6 Gratefully received comments

When you hand over your business card to a prospective client, you need to be sure that it will perform it’s task in your absence.
At the risk of asking a stupid question (a risk I run on a regular basis): What is the function of a business card?

I’m still toiling away without a stable internet connection, so I’m still quite focused on my real world self-promotion efforts. Part of this is sorting out my own business cards. Since designing them as part of my identity I’ve had a few print runs, but I decided to refine this latest batch.

A few little improvements include heavier board and larger radius corners to give the back designs more of a playing card feel.
Please take a look at the self promotion page of my portfolio to take a closer look at the card designs.

The importance of business cards are often overlooked, or rather the importance of a good business card is overlooked. A card is a very small part of a companies branding arsenal, but it is vital.
A cards function is to deliver important information about you and your company without the client having to refer back to you personally. So this is really quite simple. Surely you can just get away with scribbling your phone number on a scrap of paper?
Of course not.

To leave your business card with someone is to leave a part of your corporate image with them. Your card has to say everything you want to project about yourself/your company in a small wallet sized form.
People collect cards, they are small, easy to keep and store, and if they are interesting the chances of them being retained are better.
Your card is a reminder that you and your services might be useful in the future. This reminder has to be strong and positive, otherwise it will only be promoting you at the bottom of someone’s bin.

Let me know what you think of my cards, I’d be glad to hear your thoughts. Feel free to leave links to your own cards, if I get enough I might put a showcase together to show how clever you all are.

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