Posted 02 Dec 2012 - No Comments - leave yours now!
It’s been a busier than usual build up to xmas for me this year. Over the last few months I’ve been lucky enough to work with a large pet care company called Groomers. I’ve helped them to brand their range of xmas produts.
Groomers are an established online and mail order company that sell pet care products to professionals and owners alike. They have developed a large range of own brand products. The company is made up of knowledgeable pet owners. Not only do they offer excellent products, but provide advice in the use of them too.
This year they have developed a fragence spray (above) and shampoo (below).
I was also tasked with designing three offer catalogues. One for each area of the business. The first directed at the professional market consisting of pet groomers. The second selling directly to pet owners and the third for the equine market.
Each catalogue had to appeal to each market sector, but keep the branding cohesive.
Finally, we developed a range of print adverts to promote the xmas products (below).
We are very pleased with the results and feel the end products achieve the targets that we’re set. We believe the designs have achieved a xmas feel without compromising the company branding. In fact we believe it has enhanced it.
Let me know your thoughts below in the comments section.
If you enjoyed this post why not sign up to get automatic email updates whenever I post something new?
• Subscribe to email updates • Subscribe to my RSS feed
• Follow me on twitter • Join me on Facebook