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Design Project – Attitude Organics

Posted 18 Mar 2010 - 3 Gratefully received comments

Time to share another recent piece of work I completed.

Client: Attitude Organics
Company Overview: Attitude Organics is a new company that sells fresh produce from a farm shop on their estate and online via their website.
Project Brief: I was asked to design a promotional flyer complimented and built upon the look and feel of their existing website. The brief was eventually expanded to include a recipe card.

Flyer

I decided to structure the layout like a community notice-board. I used scraps of paper, post-its and Polaroid frames as a background for the content and pictures to work within.
The scrapbook expanded the branding that tries to project a natural, friendly persona.

Recipe Card

As a further promotional idea Attitude Organics want to include recipe cards with each of their deliveries to give their customers ideas of what to do with the ingredients they have purchased.
I extended the layout elements from the flyer for brand continuity.
The visuals I’m displaying here are mock ups without confirmed photography, because Attitude are still working on their range of recipes.

I’m very pleased with the final results, partly because the client was very happy, but mostly because I felt that the work I’ve done has built upon and extended the branding that existed before I was employed.
Let me know your thoughts.

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