Design Project – Attitude Organics
Posted 18 Mar 2010 - 3 Gratefully received comments
Time to share another recent piece of work I completed.
Client: Attitude Organics
Company Overview: Attitude Organics is a new company that sells fresh produce from a farm shop on their estate and online via their website.
Project Brief: I was asked to design a promotional flyer complimented and built upon the look and feel of their existing website. The brief was eventually expanded to include a recipe card.
Flyer

I decided to structure the layout like a community notice-board. I used scraps of paper, post-its and Polaroid frames as a background for the content and pictures to work within.
The scrapbook expanded the branding that tries to project a natural, friendly persona.


Recipe Card

As a further promotional idea Attitude Organics want to include recipe cards with each of their deliveries to give their customers ideas of what to do with the ingredients they have purchased.
I extended the layout elements from the flyer for brand continuity.
The visuals I’m displaying here are mock ups without confirmed photography, because Attitude are still working on their range of recipes.


I’m very pleased with the final results, partly because the client was very happy, but mostly because I felt that the work I’ve done has built upon and extended the branding that existed before I was employed.
Let me know your thoughts.
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I'm a freelance graphic designer living and working in Suffolk.
I've been using Illustrator, Photoshop, InDesign & Quark Xpress since 1999 but I've been using pens, pencils, paper and most importantly my imagination for a lot longer. I'm always looking for new clients to work with and interesting projects to work on.




Very nice Ken! Love the community noticeboard idea for the layout, and it’s all been executed very well, a great set of work for the portfolio.
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Job well done Ken! Looks very good, and I love the general feel to it all.
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Thanks guys, I’m pleased with the outcome too.
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