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My Life as a Cartoon #32

Posted 29 Jul 2010 - 5 Gratefully received comments

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What is your Go-To Font? – Random Question #5

Posted 26 Jul 2010 - 7 Gratefully received comments

Here’s another opportunity for you to have your say, with another one of my random questions.

I’ve been thinking about fonts a little more than usual recently. This is down to an article that appeared on the BBC News Website titled ‘Do Typefaces Really Matter?’
This was an interesting read that might make some people a bit more aware of the importance of typography in design. However I thought it tailed off badly at the end giving Bruno Maag another opportunity for a bit of Helvetica bashing. You can read more on his views in this article from the Creative Review Blog called ‘The Helvetica Killer’. Mr Maag has an excellent reasons to grind this particular axe, but I don’t think he’ll ever sharpen it enough to chop down the massive oak that is ‘Helvetica’.

Typography is severely underestimated in ‘general’ design. It’s something that needs to be understood and utilised properly for full impact. Having said this, I’m of the opinion that there are too many fonts available that perform the same job.

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DF Brand Competition Entry – The Drunken Goose

Posted 22 Jul 2010 - 7 Gratefully received comments

This is my entry for the Design Forums Brand competition.

The Brief is to create the branding for a contemporary restaurant called ‘The Drunken Goose’. You can read the full brief here in the DF brand competition thread.

The competition is open for entries until 15 August 2010. They will then be judged by Graham Smith of im just creative.

So here is the sum of my efforts:

Logo


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My Life as a Cartoon #31

Posted 19 Jul 2010 - 2 Gratefully received comments

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Research – Application to the Design Process

Posted 16 Jul 2010 - No Comments - leave yours now!

The end of the research process on any project is always an exciting time. A lot of work has been done, but a lot more lies in wait. I’d be lying if I said the hardest part was over. However, if enough time and effort has been put into through research the rest of the design process should be easier than it might have been.

At this point you will have armed yourself with more knowledge than you had at the beginning of the process. You are ready to pluck the ideas out of the ether and recognise if they are good enough for the needs of your client.

You are ready to make good design decisions.

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Research – Compiling your Findings

Posted 15 Jul 2010 - One gratefully received comment

Excellent brands of vodka are meticulously filtered to improve their flavour and purity. Good research needs the same care and attention.

To get the most out of your collected information you must process it and pick out the most pertinent and important aspects so you can begin to identify the best way your clients aims can be achieved.

At this point in my research I usually have a few full notebooks containing interview answers, a folder of cut out examples, old and current graphic products from the client and it’s competitors, a full camera memory card and a portion of my macs memory with various files and bookmarks waiting to be trawled through.

The task is to knock all of this information into shape and make sense of it so you can begin to draw conclusions.

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Research – Sources

Posted 14 Jul 2010 - No Comments - leave yours now!

Everyday we are bombarded by a constant stream of information. Strangely enough most of us don’t really notice it anymore. Everything is reduced to an odd ‘humming’ background noise. If a message is particularly interesting or presented in an original way we tune into it and take notice.

Research is probably easier to conduct now than at any other time in history, the wealth of information that is readily available is astonishing. It’s not a case of knowing where to look anymore, it’s now a case knowing how to interpret the information that is floating about.

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© Ken Reynolds Design